General Dynamics

Dolly's Pizza

Motor City Harley Davidson


PROBLEM:
General Dynamics Land Systems was searching for an agency to create an advertising campaign for its new General Tactical Vehicle.

SOLUTION:
PGN created a two-prong campaign consisting of four print ads and two 30-second radio spots, which as a whole provide a cohesive and synergistic message that targets key audiences and supports advertising and marketing efforts for General Dynamics Land Systems’ new tactical vehicle. Key audiences include the defense trade and business print publications, trade shows, and web-based media in both the U.S. and foreign markets, as well as Capitol Hill, U.S. Department of Defense, and Allied Ministries of Defense.

Providing variants of both the print ad and radio spot shows General Dynamics Land Systems PGN Agency’s scope of creativity within a core idea, such as the fold-out ad that can serve as a stand-alone flyer. [see image above.]

Headlines are visually powerful and are paid-off with key vehicle information: next-generation technology; rugged occupant protection; superior performance; maneuverability; vehicle variants; parts commonality; and lower lifecycle costs. Submitted print ads are modern and “next-generation” in appearance while retaining a serious military theme. The goal is to attract not only the current defense manufacturing, purchasing, and military audiences, but also a younger generation of military personnel who may be deployed or in a decision-making position in the future.

*PGN was one of the final 3 for this campaign but unfortunately was not chosen for this specific job. We stand by it's creative as the piece was very strong.